The first edition of District Festival took place from the 28th to the 30th of August 2015. More than 3k attended the concerts during the three days in what can be called an incredible success.
The second edition will took place the first weekend of September (from the 2nd to the 4th) and the numbers are expected to be close to the double.
District Festival is part of a requalification project in Legnano, a city nearby Milan (Italy), of a neighborhood that used to have a bad reputation in the 80s/90s. The municipality gave a building complex, named “Salice”, to a group of cooperatives and association to be managed.
The plan is to offer an aggregation space and a series of events and services to the people living there, both during the day and the night.
Many people work and volunteer for Salice but unfortunately hard work is not always enough. The cooperatives organized many activities during their first year but their success wasn’t often as good as expected. Meanwhile I was working closely with a friend to organize concerts and parties in the area: perfect match!
To try to improve quality and awareness of the events they were offering, especially the ones about music and entertainment, people from Salice got in touch with us.
We immediately saw the potential the place had and, caught by their enthusiasm, we accepted the challenge.
During the next months we regularly met with them in what were hybrids between meetings and workshops, shaping the ideas to be set up in the next months. We redesigned the way the events were communicated to people, but also how things worked behind the scenes.
District Festival wasn’t the only outcome: Since 2014 we’re organizing monthly parties and concerts every month, always involving an increasing audience. You can check the pictures of the past parties and stay up-to-date on the upcoming events on our Facebook Page:
I worked mainly as an Art Director, shaping the festival identity through graphics. I also contributed as a copywriter and social media manager.
All the printed and web graphics were made using Adobe Photoshop and Illustrator.
Here is a short video made by Amelia Restuccia that collects footages from the first edition of the festival: